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They could also turn to the transfer portal, which has become an increasingly large part of their recruiting strategy thanks to what Cronin described as exponential growth in name, image and likeness funding.

Jason Parham is a senior writer at Wired and a regular contributor to Image.

“Oh my God!” she gasped as I handed her a vial of holy dirt with an image of the Santo Niño de Atocha.

The Santo Niño entered Eastside infamy in 2020, when José Huizar, who then represented District 14, posted an image of the Catholic icon on social media hours before FBI agents raided the politico’s home.

The book was delayed, however, after Project 2025, the foundation's vision for recreating the United States in its image, became a central talking point in the presidential campaign.