big idea

Speaking just before the election, the Conservatives said they had allocated a total of £15bn since 2019 on levelling up - their big idea to spread prosperity more evenly across the country.

In June 2020, she published a children’s book about her aunt and mother called "Kamala and Maya’s Big Idea".

But the Conservatives claimed Labour's big idea was what they described as an "amnesty for illegal immigrants".

Still, there’s a very provocative big idea hiding under all theatrics: that once fashion enters the museum and falls into hands of a conservator it becomes an object and effectively “dies.”

And then it came: the Big Idea.