viable

The cost of running a viable farm exceeded £1m, he said, arguing that the government needed to sit down "with real family farmers or agricultural economists".

The industry maintains the technology is both promising and viable.

He added that if "too much money chases too few viable investments" funds might be forced into "riskier" investments.

The urgent response to a lithium battery fire is to flood the cell with as much water as possible to cool it down, says fire safety consultant Mr Simpson, which may not be viable depending on where the fire occurs.

While picking up the poo probably isn't anyone's favourite job, Mr McCammond said it was a must, to keep farming in the area viable and to protect biodiversity.