zoetic

He spent about £4,000 on a "few legal letters" trying to preserve the name but with costs spiralling he opted in the end to rename his business Zoetic Ltd.

Zoetic Pharmacy in Houston also was charged.

Pfizer executives explored a sale of Zoetis - whose name springs from the word "zoetic," meaning "pertaining to life" - last year.

While there were many impressive projects, Zoetic ultimately took home the $10,000 prize because “they were light years ahead in their vision,” says Cohen.

Though Adelmann and Jablonski did most of the leg work on Zoetic this summer, their company was  decades in the making.