lumpy

Their lumpy shapes feel not like imperfections but visual reminders of the handcrafted nature of their creation, proof that they’ve been lovingly sculpted with the beauty of truth, not the tyranny of realism.

Ideally, lumpy textures should be introduced as early as possible so the child can learn to use their tongue and jaw to manipulate and swallow food, a process that requires 30 different muscles to work together, said Susan Greenberg, a speech pathologist at Children’s Hospital Los Angeles.

“If you prolong purees and don’t introduce lumpy foods by 10 months, we have evidence that by 15 months and even 7 years, it influences food acceptance,” Greenberg said.

But while outfitting an unusually tiny tomato with a pair of googly eyes isn't likely to radically change historically entrenched consumer habits, nor will naming a lumpy carrot "Alex" tilt America's emissions trajectory with food waste, campaigns like these could spark small changes in how consumers consider what to buy and eat.

A striking pair of sunglasses recontextualizes your entire face, hiding your eyes and wrapping you in a sense of mystery that otherwise wouldn’t be there on your same old lumpy visage.