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soft-sell
| Main Entry: | |
| Part of Speech: | noun |
| Definition: | low-key sales pitch |
| Synonyms: | blandishment, low-pressure salesmanship, low-pressure selling, soft soap, sweet talk |
| Notes: | hard sell implies an aggressive approach toward a potential buyer; soft sell is a more subtle, suggestive approach |
| Main Entry: | low-key |
| Part of Speech: | adjective |
| Definition: | subdued |
| Synonyms: | easygoing, laid-back*, loose, low-pitched, muffled, muted, played down, quiet, relaxed, restrained, sober, soft-sell, softened, subtle, toned down, understated |
| Antonyms: | energized, high-key, high-strung, nervous, pumped up |
* = informal/non-formal usage
| Main Entry: | publicize |
| Part of Speech: | verb |
| Definition: | make widely known; promote |
| Synonyms: | advance, advertise, announce, bill, billboard, boost*, broadcast, build up*, cry, drum, extol, hard sell, headline, hype*, immortalize, make a pitch for, pitch, play up, plug*, press-agent, promulgate, propagandize, puff, push, put on the map, skywrite, soft-sell, splash, spot*, spotlight*, spread, tout, trumpet, write up |
| Antonyms: | conceal, hide, secret |
* = informal/non-formal usage
Roget's 21st Century Thesaurus, Third Edition
Copyright © 2013 by the Philip Lief Group.
Cite This Source
Roget's 21st Century Thesaurus, Third Edition
Copyright © 2013 by the Philip Lief Group.
Cite This Source
Copyright © 2013 Dictionary.com, LLC. All rights reserved.
