advertise

“That uncertainty has spread to promoting products—businesses recognize the outlook for consumers is also cloudy, and so they’re being more cautious about spending on advertising until the Budget happens,” Mould says.

The warrant, which allows a firm to advertise that it supplies the Royal Household, was most recently granted to Mowi in December last year.

Our thesis that sales growth would reaccelerate on the back of new advertising products just hasn’t played out.

Now AI is improving ad targeting, helping to accelerate the tech companies’ control of the overall advertising market.

She gained a reputation along the way as one of the first creative leaders to embrace digital tools and technology before the internet upended the advertising industry entirely.