hype

"We had heard about him but he was just off the back of a big injury, so we had heard the hype but hadn't seen it," Graham told BBC Sport.

He rejects the modern spectacle of boxing hype and trash talk, instead he advocates for the noble art of self-defence.

Much of the rest of Big Tech, and Wall Street, is caught up in the hype.

Even before he started observing them, Dr Wright had bought into the hype a little.

Don’t believe the hype about AI as a job killer for older workers, says Michael Koch, chairman of the QSR AI Research Lab and chief executive of HubKonnect, which helps marketers with AI.