puffery

Main Entry:
puffery [puhf-uh-ree]
Part of Speech: noun
Definition: extravagant commendation
Synonyms: hype, praise, publicity
Main Entry: promotion
Part of Speech: noun
Definition: publicity
Synonyms: PR, advertising, advertising campaign, ballyhoo, blurb, buildup, hard sell, hoopla*, hype*, notice, pitch, pizzazz*, plug*, press*, press-agentry, promo, propaganda, public relations, publicity, puff, puffery, pushing, squib
Antonyms: silence
Main Entry: publicity
Part of Speech: noun
Definition: promotion of something, someone
Synonyms: PR, advertising, announcement, announcing, attention, ballyhoo, big noise, billing, blurb, boost*, broadcasting, build-up, clout*, commercial, currency, distribution, fame, handout, hoopla*, hype*, ink, limelight, noise*, notoriety, pitch, plug*, press, press-agentry, promo, promulgation, propaganda, public notice, public relations, puff, puffery, pushing, release, report, réclame, scratch*, spotlight*, spread, write-up
Antonyms: secret
Main Entry: puff
Part of Speech: noun
Definition: advertisement
Synonyms: advertising, blurb, boost*, buildup, commendation, favorable mention, good word, hype*, laudation, plug*, praise, press-agentry, promo, promotion, publicity, puffery, push*, sales talk, write-up
Main Entry: sensationalism
Part of Speech: noun
Definition: exaggeration
Synonyms: aggrandizement, boasting, excess, fabrication, fish story, hype, hyperbole, overemphasis, puffery, tabloid journalism, tall story, whopper, yellow journalism
Related Words
Main Entry: publicity
Part of Speech: noun
Related
Adjectives:
audiovisual, business, current, divulgate, encyclical, exoteric, in circulation, infamous, mom, notorious, open, promulgatory, public, published, slice, upscale
Concept Thesaurus
Concept: Flattery.
Category: 2. Moral sentiments
Synonyms:
-nouns
flattery, adulation, gloze; blandishment, blandiloquence; cajolery; fawning, wheedling; captation, coquetry, obsequiousness, sycophancy, flunkeyism, toadeating, tuft-hunting; snobbishness., incense, honeyed words, flummery; bunkum, buncombe; blarney, placebo, butter; soft soap, soft sawder; rose water., voice of the charmer, mouth honor; lip homage; euphemism; unctuousness.
-verbs
flatter, praise to the skies, puff; wheedle, cajole, glaver, coax; fawn upon, faun upon; humor, gloze, soothe, pet, coquet, slaver, butter; jolly [U.S.]; bespatter, beslubber, beplaster, beslaver; lay it on thick, overpraise; earwig, cog, collogue; truckle to, pander to, pandar to, pay court to; court; creep into the good graces of, curry favor with, hang on the sleeve of; fool to the top of one's bent; lick the dust., lay the flattering unction to one's soul, gild the pill, make things pleasant., overestimate; exaggerate.
-adjectives
flattering; adulatory; mealy-mouthed, honey-mouthed; honeyed; smooth, smooth-tongued; soapy, oily, unctuous, blandiloquent, specious; fine-spoken, fair spoken; plausible, servile, sycophantic, fulsome; courtierly, courtier-like.
-adverbs
ad captandum.
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