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| Main Entry: | |
| Part of Speech: | noun |
| Definition: | public notice of sale; notices to increase consumer desire |
| Synonyms: | PR, announcement, announcing, ballyhoo, billing, blasting, broadcasting, buildup, displaying, exhibiting, exhibition, exposition, hard sell, hoopla*, hype*, pitch, plug, posting, proclamation, promo, promoting, promotion, publicity, puff, screamer, spread, squib |
* = informal/non-formal usage
| Main Entry: | buildup |
| Part of Speech: | noun |
| Definition: | development; accumulation |
| Synonyms: | accretion, advertising, enlargement, escalation, expansion, gain, growth, heap, hype, increase, load, mass, plug, promotion, publicity, puff, stack, stockpile, store |
| Antonyms: | decrease, destruction, reduction |
| Main Entry: | hype |
| Part of Speech: | noun |
| Definition: | extensive publicity |
| Synonyms: | advertising, buildup, plugging, promotion |
| Antonyms: | secrecy |
| Main Entry: | promotion |
| Part of Speech: | noun |
| Definition: | publicity |
| Synonyms: | PR, advertising, advertising campaign, ballyhoo, blurb, buildup, hard sell, hoopla*, hype*, notice, pitch, pizzazz*, plug*, press*, press-agentry, promo, propaganda, public relations, publicity, puff, puffery, pushing, squib |
| Antonyms: | silence |
* = informal/non-formal usage
| Main Entry: | propaganda |
| Part of Speech: | noun |
| Definition: | information that is designed to mislead or persuade |
| Synonyms: | advertising, agitprop, announcement, brainwashing, disinformation, doctrine, evangelism, handout, hogwash, hype*, implantation, inculcation, indoctrination, newspeak, promotion, promulgation, proselytism, publication, publicity |
| Antonyms: | truth |
* = informal/non-formal usage
| Main Entry: | publicity |
| Part of Speech: | noun |
| Definition: | promotion of something, someone |
| Synonyms: | PR, advertising, announcement, announcing, attention, ballyhoo, big noise, billing, blurb, boost*, broadcasting, build-up, clout*, commercial, currency, distribution, fame, handout, hoopla*, hype*, ink, limelight, noise*, notoriety, pitch, plug*, press, press-agentry, promo, promulgation, propaganda, public notice, public relations, puff, puffery, pushing, release, report, réclame, scratch*, spotlight*, spread, write-up |
| Antonyms: | secret |
* = informal/non-formal usage
| Main Entry: | puff |
| Part of Speech: | noun |
| Definition: | advertisement |
| Synonyms: | advertising, blurb, boost*, buildup, commendation, favorable mention, good word, hype*, laudation, plug*, praise, press-agentry, promo, promotion, publicity, puffery, push*, sales talk, write-up |
* = informal/non-formal usage
| Main Entry: | announce |
| Part of Speech: | verb |
| Definition: | make a proclamation |
| Synonyms: | advertise, annunciate, blast, blazon, broadcast, call, communicate, declare, disclose, disseminate, divulge, drum, give out, impart, intimate, issue, make known, make public, pass the word, proclaim, promulgate, propound, publicize, publish, release, report, reveal, run off at mouth, sound off, spread around, state, tell, trumpet |
| Notes: | to announce is to make known publicly; to pronounce is to declare officially or formally |
| Antonyms: | bottle up, conceal, keep secret, refrain, repress, suppress, withhold |
| Main Entry: | boast |
| Part of Speech: | verb |
| Definition: | brag |
| Synonyms: | advertise, aggrandize, attract attention, blow, blow one's own horn, blow smoke, bluster, bully, cock-a-doodle-doo, con, congratulate oneself, crow, exaggerate, exult, fake, flatter oneself, flaunt, flourish, gasconade, give a good account of oneself, gloat, glory, grandstand, hug oneself, jive, lay on thick, prate, preen, psych, puff, shoot*, shovel, show off, showboat, shuck, sling, sound off, strut, swagger, talk big, triumph, vapor |
| Antonyms: | be modest, deprecate |
* = informal/non-formal usage
Roget's 21st Century Thesaurus, Third Edition
Copyright © 2013 by the Philip Lief Group.
Cite This Source
Roget's 21st Century Thesaurus, Third Edition
Copyright © 2013 by the Philip Lief Group.
Cite This Source
Copyright © 2013 Dictionary.com, LLC. All rights reserved.
