market

What has changed, Dr Roblin said, was the political landscape in the US which big pharma has to respond to, "because the US remains the largest market for pharmaceuticals on earth," he added.

In a message to staff shared by the company, chief executive Sebastian Siemiatkowski said the moment would provide "fuel" to the company as it seeks to make similar inroads in other markets.

Afghan women in hijabs working at a Middle Eastern market?

Mr Weston said that market conditions were "challenging", with concerns over the wider economy meaning customers were being more careful with their money.

For Foster’s team, those changes have involved a curious lack of marketing of newcomers who presumably want to build their brands in an era when they are paid for their name, image and likeness.