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Definitions

hard sell

NOUN
insistent marketing
Synonyms
Antonyms


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

You should be skeptical of companies making a hard sell.

From MarketWatch • Apr. 30, 2026

She said the war was a "hard" sell to the Israeli public because there had been no regime change in Iran, the Iranians still had enriched uranium, and the Iranian missile threat remained.

From BBC • Apr. 8, 2026

It was a hard sell for then-President Lyndon Johnson, who had to convince Americans that their money was still worth something even if it was essentially worthless as metal.

From The Wall Street Journal • Nov. 9, 2025

At first, the idea of having engineers looming electronically over the timing stand was a hard sell.

From Los Angeles Times • May 25, 2025

That was as far as the hard sell went.

From "Middlesex: A Novel" by Jeffrey Eugenides