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Definitions

hard sell

NOUN
insistent marketing
Synonyms
Antonyms


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

It was a hard sell for then-President Lyndon Johnson, who had to convince Americans that their money was still worth something even if it was essentially worthless as metal.

From The Wall Street Journal • Nov. 9, 2025

But she cautioned that parts of the budget might be a hard sell for Canadians struggling immediately with the cost of living.

From BBC • Nov. 4, 2025

The promise to announce any changes may also be a hard sell, he said.

From The Wall Street Journal • Oct. 8, 2025

Dr Kate Corrigan, who is involved in attracting and retaining GPs to work in the area, said it can be a "hard sell".

From BBC • Sep. 10, 2025

That was as far as the hard sell went.

From "Middlesex: A Novel" by Jeffrey Eugenides