watchword

A few watchwords of Tuesday night's presidential debate in Philadelphia were "same," "old" and "tired."

The watchword of the defunct Biden campaign — "democracy" — has faded into the background as this "freedom" messaging takes over.

Or, in the watchword of the election, it's weird.

After surviving a failed assassination attempt in Pennsylvania days before the start of the convention, Trump impulsively declared that "unity" was the watchword of the week.

“Contraction” is the watchword now as CEOs realize that you cannot live by statuary alone.