catchword

And there will be more games like that this season, until consistency and cohesion become reality and not just catchwords.

He does this through a constant mind-numbing repetition of the same metaphors, slogans, clichés, and catchwords.

Despite the political catchwords on Humberto Leon’s streetwear costumes, it doesn’t have a lot to say, but it has the most verve of the three works on the program.

“People are willing to spend, but they are going to be looking for the value proposition of the experience. Engagement is the catchword.”

"It's just like 'American exceptionalism' or 'Make America Great Again': catchwords for gaining power and connecting with the base."