get bigger

Spousal benefits don’t get bigger if the higher earner delays filing beyond his or her full retirement age, and they don’t shrink if the higher earner applies before full retirement age.

In other words, survivor benefits can be stunted if the higher earner starts a retirement benefit early and will get bigger if the higher earner delays applying.

When Kenan was 16, he started going to the gym to get bigger.

"It's my father's ambition. He's nearly 69 but he keeps wanting to get bigger and get better. I don't see him retiring, I just see him dying one day," he said.

They can use those resources to get bigger and bigger and crowd out smaller social media services.