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The bird flu crisis, driven by the H5N1 virus, began several years ago, but ramped up considerably in April when dairy cows started becoming infected.

Kiwi Beverages was incorporated in January 2024 when it also became a wholly owned subsidiary of SHE.

Pushing away the slurry water with a bristled brush became a defining image.

One of its quirks is "the middle of Lidl" and a trip to the retailer has become synonymous with shoppers returning with something they had not gone in for.

She adds: "It's dark, it's dank… it's perfect. And this just became another one of those opportunities for us to embrace and say, 'let's go'."