subscription

It also puts Spotify in a better position to compete with YouTube, which already shares advertising and subscription revenue with its video creators.

The company is launching a new program to help creators earn more advertising and subscription revenue, Spotify said.

Spotify users who do not want to pay for a subscription can still listen to music, podcasts and audiobooks for free with ads.

Earlier this year, YouTube said it had more than 100 million Premium subscribers, including those on a trial subscription.

Shows that play on the app will be available for free on Amazon’s Prime Video service even if a viewer does not pay for a subscription.