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But a growing number of cable TV viewers have been cancelling their subscriptions and moving on to streaming platforms.

Alongside the lies and conspiracy theories, Jones used Infowars to sell millions of dollars’ worth of merchandise such as DVDs and T-shirts, building a media empire that spanned the web, radio and subscription video.

Fox News parent Fox Corp. does not break out financials for Fox Nation, which is the company’s only subscription video on demand service.

If Bluesky's owners continue to avoid advertising, they may inevitably have to look to other broader options, such as subscription features, as a way of keeping the lights on.

If you wanted to watch your home team, you paid up, with a cable or satellite subscription that required you to pay for dozens of other channels you did not watch.