priceless

They are loaded onto trucks with specialized suspension, and a fleet carrying priceless cargo begins the 2,600-mile journey north.

Not that the cost mattered to Penske, who said he considers the Grand Prix priceless.

"Find out from your friends and relatives what they would pay for from you. That's a fantastic way to scope out which of your skills and expertise is monetizable with a built-in market," said Taylor Price, a Gen Z personal finance expert and founder of Priceless Tay.

The pair have an agreement that if something happens to one of them the other will make sure their priceless collection is safe.

“A good parking spot is priceless.”