lure

That would hurt Tesla’s unprofitable rivals that rely more on the tax credits to lure customers.

Robinson recruited running back Eric Dickerson out of high school but couldn’t lure him to USC.

They could even lure me back to the classroom and to a profession I loved — just not more than I love my own children.

When Lyft faced a driver shortage in 2021, the ride-hailing company launched a major marketing campaign to lure drivers with eye-catching earnings — up to $43 an hour in Los Angeles, $41 in Portland and $33 in Atlanta, according to the Federal Trade Commission.

But the lure of working with LuPone and O’Brien, both long-time friends, proved irresistible.