endear

He diligently befriended Cordelia Scaife May, an heiress to Andrew Mellon’s fortunes who funded forest preservation across Pennsylvania and believed in curtailing population growth, endearing himself to her with gauzy appeals.

It’s annoying and endearing at the same time.

His ferocity and flights of fancy alienated some voters, but endeared him to many others, who considered him more authentic than standard-issue politicians.

The journalist turned filmmaker “was actually quite complex, much like the female heroines who weren’t necessarily endearing off the bat,” Kaplan says.

So the way to counteract that is by giving him an endearing quality.