gimcracks

It developed a reputation as the dollar store of the internet, shipping odd gimcracks and thingamajigs directly from vendors in China.

Companies outside of the art world, meanwhile, are using digital technology to remake timeless masterpieces as evanescent gimcracks, as projected tourist attractions and animations.

And while uncertain times do produce a lot of touchy-feels spots, it’s also that a lot of the people who are making the ads to convince you to buy their client’s gewgaws and gimcracks are the same people who previously sold you candidates.

No computer-generated gimcracks or manipulations here: The special effects are forces of nature both aquatic and human, as Edwards and her 12-person crew personify fearlessness, friendship and the fruits of being able to ignore hostility and condescension and simply get on with it.

We’ve already got quite a few geegaws and gimcracks in there already.