what it is

All the same, many of the essentials of the new team are the same, once you drill down into what it is.

Have we learned anything in the last weeks and months and years about how to regain public trust in what it is that you and I do?

"In some ways, it is a good sign you get a strong reaction, because that shows people care. If you roll out a new logo and everyone shrugs, you haven't done a good job or people don't care that much about what it is attached to."

Although he has spent a career hunting down others, Peter has some experience of what it is like to live a life in hiding.

If you’re not concerned about damage to your reputation, there can’t be a crisis—and his reputation, as they say, is what it is.