undersell

Politicians had also sometimes used the term to "undersell the role", it says.

From the size of the crowds standing outside theaters showing “Anora” at Telluride, you might have suspected Baker was underselling his movie a bit.

The retailer said its strategy for boosting the business included the return of its "never knowingly undersold" price pledge, which it announced last week.

To say it confounded Buehler would undersell the toll it took on his usually unflappable psyche.

Retailer John Lewis is bringing back its "never knowingly undersold" price pledge from Monday, two years after abandoning it.