typecasting

Yet the controversy had the effect of typecasting Gurba as the impudent indie writer willing to torch the publishing industry to make a point about diversity.

It's a bit of typecasting that stems partly from reality.

It accused the firm of "racial typecasting" and limiting DeLeon's distribution to "urban" neighbourhoods.

Mr Combs' company, Combs Wines & Spirits, said there was a pattern of "racial typecasting", pointing to disputes that Diageo has had with other black business partners.

From some of his early TV work — including the “Land of Gorch” sketches on “Saturday Night Live “— he attempted to shake the typecasting.