trickery

But recapturing the lightning-in-a-bottle cultural phenomenon of “Blair Witch” proved difficult as audiences grew more savvy to such marketing trickery.

After the stock market boom of the late 1990s, Americans were stunned and angered to learn that the energy firm Enron and telecommunication-services provider WorldCom had used accounting trickery to inflate their reported profits.

This is similar to the demon trickery DD used on me.

Ghost Army outwitted the Germans using inflatable tanks, radio trickery, costumes and impersonations.

Since his breakthrough novel ‘City of Glass,’ Paul Auster has been known for postmodern trickery.