the latest fad

Brunch was known as "the latest 'fad'" and "a repast at 11 o'clock a.m."

When McKinsey & Company, the global consulting giant, sat down with executives of Juul Labs in late 2017, the vaping company was well on its way to becoming a sensation among teenagers eager to latch on to the latest fad — inhaling flavored, supercharged nicotine vapor through a sleek new device easily hidden from parents and teachers.

A: There is always the latest fad.

She works in luxury marketing and comes up with innovative ways to get people to buy the latest fad.

“Back in my day, this stadium wasn’t about the latest fad,” Noah said as a filter of glasses and a fedora descended on his head.