the big idea

And then it came: the Big Idea.

Not long ago, technology was the big idea for enabling Africa to leapfrog its way out of poverty.

Not long ago, technology was the big idea for enabling Africa to leapfrog its way out of poverty.

The big idea behind the technology is that you can rapidly develop a vaccine against almost anything - as long as you know the right genetic instructions to use.

The big idea is to make it look and smell like no actual humans are living in the house.