shapewear

Gone are the stilettos that filled the closets of my youth, gone are the corsets and shapewear and thongs.

Skims, Kardashian’s homegrown apparel company built upon her famous curves and her love of body-cinching shapewear, was on brand — and, finally, her brand.

Skims has made a huge dent in the shapewear market previously dominated by Spanx while adding several new categories to its merchandise mix.

“What we saw was a race among companies to figure out how to apply what Lulu revolutionized. Shapewear was a very logical category to go after with the new advancements in technology,” which includes improved fabrics and better fits.

The “trial of the century” practically invented reality TV, and the personal-turned-public would be an art mastered by Robert’s ex Kris and their four children, whose lives would morph into the inescapable Kardashians empire, which has birthed TV series, clothing, shapewear, beauty products, fragrances and actual babies.