rollic

It bought mobile game ad network Chartboost to bring advertising in-house, while bolstering its mobile game portfolio by snapping up Peak, Rollic and Echtra Games.

"We have been investing in our game teams, new games, acquiring game companies like Peak and entering new categories like Rollic, the new purchase in China with StarLark is an example of that," Zynga Chief Executive Officer Frank Gibeau told Reuters.

Rollic, a hyper-casual mobile game developer that Zynga acquired in 2020, has racked up over 1 billion downloads globally from its 15 titles that include the popular game "Hair Challenge".

"FarmVille"-maker Zynga has spent billions of dollars on acquiring mobile game developers Peak, Rollic and Echtra Games to beef up its game roster after gaming skyrocketed during the COVID-19 pandemic as people stuck at home had limited entertainment options.

But when pressed on the topic in the past, Rollic has been deliberately cagey.