physical effort

“The consumer in our experience desires either a physical product or some physical effort from the athlete to create value.”

“Like, ‘Hey, today, I’m going to be able to push myself to the end-all brink of my physical effort and be OK.’

The work is already punishing as it requires massive physical effort.

The Jamboree’s organizers and South Korean government officials have been scrambling to continue the event, canceling activities requiring hard physical effort and bringing more emergency vehicles, medical staff and air conditioning to the site.

Our metabolism remains calibrated for a hard, uncomfortable life where every bite had to be earned through strenuous physical effort and our brains are still telling us to eat more than we need.