personal appeal

The campaigns in the California swing seats, however, are more grounded on local issues and the individual, personal appeal of the candidates.

“I simply cannot believe that Trump will ditch the Ukrainians,” Mr. Johnson wrote in a Daily Mail column that read like a personal appeal to the candidate.

Candidates have to find a way to quickly make “a personal appeal to voters as someone who is likable and connects to voters.”

His visit to Iowa will provide a test of his personal appeal as he mingles with local Iowa Republican officials, donors and volunteers, all under the glare of the national media.

At another scholar’s request, Carter wrote a personal appeal.