overextension

One potential pitfall is overextension, which is the problem of taking on too much debt or getting stuck in debt over time, which I described above.

DC universe come at a time when studios across the industry contend with audience fatigue and the overextension of franchises.

Iger also has repeatedly acknowledged Disney’s overextension of the Marvel brand, which the executive has described as taking a hit in quality.

A stronger hypothesis is that the anemic box office opener for “The Marvels” is the inevitable result of brand overextension.

The same can’t be said of Marvel itself, according to a recent Variety story enumerating the disarray in Marvel’s business suites where executives have lost the thread due to the MCU’s overextension.