more desirable

The more expensive it becomes, the better it must be, which in turn makes it more desirable.

Is gambling culture more desirable than gay culture and counterculture?

Of course it was more desirable to sell something that cost thousands of dollars than something that cost hundreds.

Was the second Charles one whit more desirable than the first of that ilk?

Of course Miss Gladys Cooper made her seem much more desirable than she really was.

The thought of the price she might command seemed to make her a thousand times more desirable.

"You are the proudest pauper I ever saw, yet your very scorn makes you seem more desirable in my eyes," he exclaimed.

If existence be desirable, the completest existence (or, essence) is more desirable still.