Mister Nice Guy

It ends with the line that shows an unusual degree of self-awareness for the famously bombastic Trump: “He’s no Mister Nice Guy, but sometimes it takes a Donald Trump to change Washington.”

"Mister Nice Guy won't cut it," the male narrator says.

In response, Luntz said the "Mister Nice Guy" phrase is key to the ad, because it is memorable.

Just as he has been doing for the past 25 years, he is still campaigning for the UK to leave the European Union, although this time he has warned there "will be no more mister nice guy".

His most recent album is called “Mister Nice Guy,” and upstairs at the dome, in the McDonald’s Superlounge, he performed in a jacket and tie, announcing that he’d just become a father.