meat market

They later expanded to a carniceria — a meat market — and a bakery.

"Transforming the $1 trillion dollar global meat market will take time and continued innovation. Getting to 50 percent market share by 2050 would be a moonshot. But by no means would it be impossible."

It's difficult to tell if the recent wave of anti-vegan sentiment has affected the plant-based meat market, but denigrating the image of vegans has certainly gone mainstream.

Sandbags sat on the entrances of bars, beauty salons and meat markets.

Plant-based meat companies have also appealed to consumers with moral and environmental claims, though the sector has captured just 1.4% of the meat market, according to a GFI report.