magenta

A new color-coded heat warning system relies on magenta to alert Americans to the most dangerous conditions they may see this summer.

After the singles had changed into their uniforms — a traditional Buddhist garment consisting of a magenta vest and wide-fitting navy pants — Shim Mok-min, the professional emcee hired for the event, gathered them around him.

From the ceiling of that small, carpeted room, theater lights treated with red and blue filters combine to throw auras of deep magenta on opposing walls.

An Oregon State University researcher who made color history in 2009 with a vivid blue pigment has developed durable, reddish magentas inspired by lunar mineralogy and ancient Egyptian chemistry.

Overhead, the newsprint whips by in a blur, running through a succession of cylinders inked cyan, magenta, yellow and black, before converging into a central machine that folds and cuts it into individual papers.