made-to-measure

Bespoke and made-to-measure tailoring offer that glorious and burdensome luxury of choice — sometimes unlimited choice.

Made-to-measure, bespoke’s second cousin, doesn’t have the same flash of creative madness that comes from being able to put a leopard-print lining in a suit jacket, but it also spares you the maniacal laundry list of choices that bespoke offers.

Recently, I visited the Beverly Hills Prada store to try out its made-to-measure suiting program.

Like those initials, everything in Prada’s made-to-measure service fits within the galaxy of Mrs. Prada and Raf Simons.

In a way, made-to-measure is like the child safety lock on a car door.