lay it on thick

“We are going to lay it on thick for her,” read one text from Howard.

And sheesh, does the lead sponsor, Pennsylvania Rep. Guy Reschenthaler, lay it on thick.

“I like his fearlessness, the way he just attacks everything he thinks wasn’t right, using a lot of humanist tools — killer philology, but also historical argument. And all this massive rhetoric! ‘You dolt,’ ‘You idiot’ — he did like to lay it on thick.”

McCarthy knows that we know that he knows that he can lay it on thick.

Maximalism allows you to really lay it on thick, but editing is key; it’s the most important aspect of making the style work.