in on the ground floor

But it’s also a savvy entrepreneurial opportunity: “People are trying to get in on the ground floor because they think this is a sport that people are willing to pay to watch on a regular basis,” he adds.

“We had a chance to get in on the ground floor of rock ‘n’ roll,” he recalled in a 1989 interview.

Why not get in on the ground floor and reward her for a beautiful, nuanced debut feature, a movie that people are still talking about and swooning over more than a year after its Sundance premiere?

Some directors prefer a hands-off approach, letting the editors cut as they see fit; others get in on the ground floor to focus on every shot; still others shoot every possible angle, planning to create the film in the edit suite.

He successfully recruited from Google, Microsoft and other established tech giants with surer pay packages, promising to let them in on the ground floor of a world-altering technology.