in the wrong

Most importantly, they don’t have priority themes or frames and are commonly in the wrong frame.

"We desperately need more people to join the profession, but the reality is nursing numbers are going in the wrong direction."

One plausible way to read this election is as a protest vote against the Democrats as the incumbent party, reflecting a broad feeling that the country is headed in the wrong direction and something must change on a fundamental level.

Political science fundamentals would tell us that this was a "change" election year — people think the nation is heading in the wrong direction, the incumbent president is unpopular, and people's personal economic situation is stressed — but it was hard to know whetherpeople would prefer to "stay the course" or "change," because Trump was also a deeply unpopular president.

"If you can’t make a TV show without risking the lives of animals, you’re in the wrong business."