gimmicky

“Part of it has always been gimmicky — the sunshine state and sunshine city,” said Jaime Regalado, a professor emeritus of political science at Cal State L.A., who dates the tradition to the 1920s and the rise of Hollywood.

Some of this future-tech might feel unnecessary or gimmicky, in a way that prototypes often do.

It was a bit gimmicky, sure, and as a woman in the famously machista industry of Mexican regional music, Colón felt the odds were stacked against her.

His channel is more varied than Herrera’s—he sometimes microwaves random things, for example—and he’s a bit more family-oriented than Herrera, but the two share a joy of blowing things up in gimmicky ways.

"The problem lies firmly with the gimmicky, oppressively dour staging, which consistently works against all of them."