free giving

"It's not only impactful, but also cost effective. The average cost per digital advertising click is £1.50, whereas a click or scan on packaging is technically free, giving brands a compelling reason to use connected packaging."

Google did not immediately respond to a request for comment, but in other countries where it has faced similar probes the company has argued that its service fee helps keep Android free, giving developers the tools and global platform to access billions of consumers around the world.

“Google Play provides far more than payment processing, and our service fee helps keep Android free, giving developers the tools and global platform to access billions of consumers around the world,” it said in a statement.

“Google Play provides far more than payment processing, and our service fee helps keep Android free, giving developers the tools and global platform to access billions of consumers around the world,” it said in a statement.

Titmus enters Tokyo ranked No. 1 in the world this year in the 200 and 400 free and second behind Ledecky in the 800 free, giving her three shots at becoming the first Aussie woman to win an individual Olympic gold since 2008.