encourages

“It encourages emotion to drive our decision-making behavior, as opposed to logic,” Wright said.

The Environment Agency said it "encourages people to report any signs of pollution or any other environmental concerns".

Perhaps few places have been more obsessive followers of the rankings than Florida, where a state law encourages public universities to aim for high rankings.

He said the current system encourages trustees to deliver the best outcome for members rather than focus on UK-wide economic growth, which might mean investing outside the UK.

There's no mistaking the message of goodwill, as a voiceover encourages viewers to "think big", but also asks: "Is it not more Christmassy to give?"