easily understood

The government has, in recent years, tried to ensure that prescription-drug advertising gives a more accurate and easily understood picture of benefits and harms.

Whether clad in a suit or a “Dad hat” and T-shirt, he talks to people rather than at them and seems capable of making his case in a way that is both deeply informed and easily understood.

In November, the agency voted to require broadband providers to display easily understood labels about the cost, speed and data allowances of their internet services.

"Step count is a tangible and easily understood measure of physical activity that can help people in the community, and indeed health professionals, accurately monitor physical activity. We hope this evidence will inform the first generation of device-based physical activity and sedentary behaviour guidelines, which should include key recommendations on daily stepping," said Professor Stamatakis.

"Steps per day is easily understood and can be measured by a variety of consumer-level wearable devices to help people monitor their physical activity levels."