drive a truck

“I drive a truck that transports vegetables, potatoes and other food products. When the truck is loaded up it’s filled with whatever I'm transporting, but I make the most money from the alcohol on board,” Mr Diriye says.

Recalling those efforts two decades ago, Madden said: “If you drive a truck and drink Budweiser, you’re one of our voters. If you drive a Grand Cherokee and drink Heineken, you may be a swing voters. Based on consumer habits, we know where to target you with some of our messaging, whether it’s peer-to-peer communication or through Field & Stream magazine.”

Some sections of the network are large enough to drive a truck through.

Learning to ride a horse, drive a truck and shoot a .22-calibre rifle with her dad were as much a part of her early education as reading books with her mum.

“You could drive a truck through the lane that’s being opened up by this poll,” he said.