deceptive marking

Oklahoma Attorney General Mike Hunter alleges that J&J, along with OxyContin maker Purdue Pharma LP and Teva Pharmaceutical Industries Ltd, carried out deceptive marking campaigns that downplayed the addictive risks of opioid pain treatments while overstating their benefits.

Oklahoma Attorney General Mike Hunter alleges J&J, along with OxyContin maker Purdue Pharma LP and Teva Pharmaceutical Industries Ltd, carried out deceptive marking campaigns that downplayed opioids’ addictive risks while overstating their benefits.

The state will seek to convince Cleveland County District Judge Thad Balkman to find that the companies created a public nuisance by using deceptive marking that downplayed their drugs’ addictive risks while overstating their benefits.