curvy

"On one hand, we now celebrate things like being super curvy or having a tiny waist or a big bum, and that's great because it's not size zero," she says.

The company's stores also began displaying curvy mannequins nationwide.

Cairo, who performs as rapper Lavida Loca, said she wanted a BBL because of pressure to look a certain way: “In the hip hop world... women are meant to be curvy.”

Looking back to curvy beauties of the past such as Marilyn Monroe was her inspiration.

As a kid, they’d imagined themselves walking down the street with a curvy body wearing a brassiere and tight clothing.