continental

"On mainland Scotland people think that's quite odd, but it's a normal thing across continental Europe."

Lloyd, a British theater director with continental European ways, receives prominent billing onstage as the production’s credits roll as they would for a movie.

It was the brainchild of French President Emmanuel Macron - launched following Russia’s full-scale invasion of Ukraine as a talking-shop to jointly tackle continental challenges.

The extra spending the public seemed to accept since the pandemic will not be rowed back from continental European levels.

Business in these operations will fall into either “eastern markets”, which includes the Asia-Pacific region and the Middle East, or “western markets”, covering the UK, continental Europe and the Americas.